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Getting engagements on your post on social media can be very frustrating and tiring especially if you are a novice.

I am saying this from experience as I remember the days I will write and post contents on Instagram and nobody will engage my post.

It was frustrating to me. I felt like maybe I wasn’t doing the right thing or there was something I needed to have done that I haven’t done.

The above awful experience however led me to begin to research on ways I can improve on my post and how to generate the kind of engagement I want on my social media page.

Are you trying to connect with your audience? Do you want them to take a specific action after reading your post? Then I urge you to carefully read and pay detail attention to this article as I will be sharing some secrets I learnt over the years and used to generate traffic, engagement to my post across my social media platforms.

With the battle for timeline placement on social media platforms reaching an all-time high, posting a photo with an emoji and a couple hashtags will no longer suffice.

Therefore, writing engaging social media captions and having a strong caption to accompany a visual will improve engagement, and then placement of your organic content.

Note that, according to report, since 2017, to be a brand on social media is however necessary but often times difficult to achieve.

This means organic reach continues to decrease on social networks like Facebook, as content is more difficult than ever to get in front of your audience.

Below are some of the ways to make your caption effective, compelling and pop up to the right audience thereby in turn generate the kind of engagements you want for your social media platforms.


One of the first thing you should bear in mind before posting or creating your social media caption is your intentions.

What do you intend to achieve with your post? Do you want your audience to take a specific action after reading your post?

Thinking about the reason behind why your posting is the first step in creating a caption that will engage your audience.

If you have this in mind, it will aide your line of action and the kind of contents you put out there.


Out of the millions of people on social media, always endeavor to identify with the kind of audience you would like to engage with.

For instance, if your goal is to interact with the youths, ensure to keep the caption straightforward and free of gimmicks.

A young Instagram or Facebook user will scroll right past your content if it feels like you are trying to compel him or her with your caption.

Each age group, demographic and archetype will require you to centralize your message in such a way that will capture their interests.

Therefore, understand this principle and stay relevant and consistent, because If you do your audience will follow suit.


When creating contents for your social media post, always ensure that you put out captions that will compel or entice your audience naturally to respond.

A one-line sentence about how you like vegetables or a particular class of food probably won’t be enough. You need to try to ask open-ended questions that will prompt that interaction.

If you have a basic caption idea, it is important to think of how you can turn it into a question. For instance, instead of simply saying “jollof rice is my favorite” you could try something along the lines of “I love party jollof- what’s your favorite party food?”.

Always remember that open-ended questions usually drum up more conversation than general “yes” or “no” questions.


Creativity is likely the most general but arguably the most important tip anyone can provide. I cannot stress enough the importance of creativity and how essential it is to be creative and be original as possible.

Note that social media is one of the most popular mediums for brand communication because of its human aspect as people want to communicate, share, like, comment and interact generally.

Therefore, as a business owner who wants to generate engagement to his/her page and at the end sell your products, I’d advice that you write content that makes your potential audience wants to communicate with you.


One of the best ways to connect with your audience is to add/sell value to their day.

When you use your social media captions to give your audience information, provide a laugh, or share some inspiration with them, you have succeeded in selling value to them.

Giving a little something can encourage your audience to give a little back. They may thank you, or share their own take on your post and this could lead to selling your products or services to them because you have succeeded in building trust with them.


I have said this time and again in my writing that people are so occupied with issues and commitment to start wasting so much time on reading lengthy post that is targeted in taking out money from their pockets.

If your audience is drawn to your visual, please don’t make them click “see more” by writing too much copy in the post or caption.

Say what you need to say but make it short. This may seem trivial, but someone who casually browsing on Instagram is likely to keep scrolling when a lengthy caption takes them out of their flow.

A perfect example to get accustomed to writing brief caption is using Twitter. This is so because of the character restrictions on the fast-paced social network.

Therefore, I encourage you to practice writing tweets, even if you don’t post them, it’s a helpful way to train yourself into writing concisely.


Attracting interest requires a lead sentence that pulls in the reader. What this means is that, a reader should be able to immediately know the context of your post and intentions by glancing through the post.

For example, when reading a news article or press release, you can get the whole information or the hard-hitting facts in the introductory sentence.

Therefore, treat your social media captions like that by putting the important stuff first.

Write about what is important, but don’t exaggerate.

When you master writing a short, enticing lead for a post then merge it with an eye-catching visual, you my friend are on your way to popular content or engaging post.

Note, in your quest to attract or drive engagement to your social media page, try as much as you can to avoid click baiting in captions as this will make you lose trust from your audience.


Social media platforms are like large communities, so make it personal by tagging anyone you are mentioning in a post as engaging with another social media page will encourage them to do the same with your own page.

My advice is this, if your content includes another page on social media please tag them. People feel this sense of belonging and not used when you do this little thing.

Note, mentioning other users is also a great way to integrate audiences and content.


The use of hashtags on Instagram and Twitter can provide a surplus of organic reach when you do it correctly.

Keep your Instagram hashtags in a comment under your post, rather than leave it in your caption.

Although both will provide the same outcome, but hashtags hidden in a comment usually look much neater than the ones used in the caption.

Also ensure that your hashtags are general yet relevant to your post.

Finally, using popular hashtags will showcase your content to a larger audience without spending a kobo in paying for running advertisement.


Like the popular saying, a close mouth is a closed destiny. The same is applicable to when you write captions on your social media page.

Always ask your audience to like, comment or participate in an action on a post you shared.

You never can underestimate the power that comes with that single statement. People love the feeling to be needed and when you put out things like that as long as your content is worthy, you shall receive what you asked.

A call-to-action is however a great method to accompany a strong visual. If you struggle with engagement, sometimes a contest or trivia question can spark interest.

Posing the right question can start a whole discussion in the comment section of your post. Ask questions to get a better understanding of what your audience wants to talk about.



Just like the #hashtags, emojis can be attention-grabbing and a useful addition to many posts regardless of your audience.

There are a lot of ways to use emojis that will give your caption some personality, just be careful not to overdo it.

The good thing about Emojis is that they are useable across all social media platforms, so express yourself and get creative by replacing words with emojis if you think your audience will buy into it.

Having said all of the above, it is important to note that social media success calls for preparation, and for you to be able to master the act of writing compelling captions that would attract audience and drive engagements to your social media page requires you to put your best into it.

Make sure you do your homework well by developing content that would help your social media presence grow. Although it takes time and strategy.

Writing a creative caption is a great start, but there are many elements to consider when managing a brand on social platforms, so If you would like an ally in your social media efforts that would help you become that guru then contact us at as we will help you actualize your dreams sooner than expected.

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