Even if you sell fruits, your business needs a website, we are now in a time where people take the internet as their number one go to place to get information about anything they want, it does not take going to a big agency to get a website that can sell your products or services.
Now we are in a better time because of technology, it is easy to build a website for your business and you can pay a little money monthly to keep it alive. Having a well-designed website can give your business an edge in this noisy period where it’s easy for anyone to setup a business online.
So not having a business website or having a business website that is not functional is a huge setback for your business. A well-built website will not just boost your business, it will open new markets for your business, not just locally but international.
In this article I will give you a low down of how to build a website for your business, so you can start attracting more customers to your business. Here are the 9 easy steps tailored to guide you through building a website for your business.
1. Understand and determine the purpose of your business website
Some business owners just want a website, they just want it to be up there so everybody knows they have a website too. That’s a very bad mindset in this day and age. Your website is the front gate to your business, so you must determine the purpose and the goal of the website
When your potential customer lands on your website, they should be able to understand what your business is about and they should be able to navigate easily through your website, the goal you want the user to achieve should easily be achievable when they are navigating through your website.
Do you want to be able to receive payment through your website? These are all what you should understand before building your business website.
2. Get a domain name
A domain name is your website’s unique address.
While it is very common for businesses to have domain names that are the same as their business names (such as jumia.com), you can pick a domain name to include any text phrase you want, as long as it’s not already been taken.
For example, the domain name for my company website is www.springital.com. For businesses, it’s important to think about how your domain will be relevant to what you do. It’s the first contact a lot of people will have with your site, so make it count.
There are two costs associated with getting your own domain name:
- The cost of buying a domain name
- The cost of keeping your domain name registered every year.
A domain name typically costs around $10 to $15 to purchase, and a similar amount to keep it registered in your name every year.
If someone already owns the domain name you want, you’ll need to select a different domain name, or it’s possible to reach out to the owner to buy it.
3. Get a personalized email address
Getting a custom business email address is quick, cheap, and fairly easy. I will recommend you use Zohomail.
4. Choose your web hosting provider
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the service that actually stores your website and transmits it to online visitors.
Depending on your budget, you can follow two different routes. A shared web host, the least-expensive option, means you’ll share a server with other sites.
Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed
I recommend using Namecheap. Their customer service is top notch and their server is fast.
5. Design your website
If you are not good with codes it’s best you use the CMS, I will recommend WordPress not just because it’s the most used CMS platform but because of its robustness over the others.
You can also build your e commerce website on WordPress using woo commerce plugin, but if you are new to using WordPress, I might advise you go for Shopify, it will be much easier for you to get started and its basically for e-commerce website. It’s on a subscription basis.
6. Create your website content
Website content is the copy you write for the pages on your website. Business websites work best when they’re simple, clear, and easy to navigate, with straightforward text and a single call to action on each page.
Business websites also tend to have five essential pages, including home, products (or services), about us, blog, and contact us pages. As you create these pages, make sure they are optimized for mobile devices.
Create Your Content
To begin, write out the copy and select images you want to include on your home, product or services, about us, and contact pages. In addition, draft out some initial content to publish on your blog.
- Homepage: The homepage is the first page most users visits on your website, so it should be optimized to give users a unique experience, you should include the name of your business, where you’re located, and a simple pitch that includes a few lines about what makes you unique and why customers should choose your business.
- Products or services: This page should offer details about the products you sell or services you provide. Spend one to five sentences describing each type of product or service you offer and then list their prices.
- About us: Provide your company background and list organizational memberships like the Better Business Bureau. Also include customer testimonials; these help your company build more trust and credibility.
- Blog: To start a blog, create an editorial calendar to determine the blog content that will help you connect with your customers and community. Then, write the content you want to appear on your blog when you launch your website.
- Contact us: Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Twitter and Facebook should appear on this page. You should also embed a Google Map, if applicable.
7. Optimize your website for search engine
You see, it’s all very well and good having a beautiful website, and adding that all-important contact page to encourage your customers to connect with you. You can even add an interactive Google Map app that will lead them to your door. But if your customers never see your website because it never makes it to page one of the search engine results, then all your hard work will be in vain.
When you type a search term like ‘best photographic studio’ into Google’s search bar, a complex algorithm decides on the results you’re presented with, and their order. The algorithm takes a lot factor into consideration before it can rank your website but there are basic things that should be put in place:
Like, the website should load fast, google has come out to tell users if your website takes time to load it will be difficult for them to show up your website to users. Then your website has to be optimized for mobile, more Google searches are now carried out via mobile than via desktop, so it’s crucial that your site reformat well for smaller screens.
Staying relevant is important, so update your website frequently with blog posts on current industry events, new products and offers, and company news to keep visitors coming back to the site.
You should also check at least monthly to ensure your software and all add-ons are up to date. For security purpose so your website don’t get hacked.
9. Market your website on social media
Your business website has been launched, you now have to show it to those that needs your product or service and social media will do just that for you.
Whether Facebook, Twitter, LinkedIn or Pinterest, is the best way to increase your audience reach and alert customers and clients about what’s going on with your company. Whenever you update your website, post about it on your social media outlets, but balance that out with genuine, non-promotional engagement.
Also include links to your social media on your website. The most common places are the footer or the ancillary bar (the extra menu in the top right that often holds login or contact links).
There are many benefits that comes with building a website for your business, below are 9 key benefits of a website for your business;
Benefits of a Website to Your Business
A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Your website is a powerful marketing tool.
Creating your website offers many benefits including;
- Helps you beat the competition
A well marketed site can help you can gain market share at the expense of your competition. In order to do this, you need a great website that offers users a unique experience.
- Targets larger markets
Whether you provide products or services, an online website is an alternative location to sell them. You can reach clients that are in another town or country just by simply having a web presence.
- It’s what customers expect
In this day and age, many customers expect to find a business online. But customers are also increasingly expecting a more personalized experience from brands and a website is the perfect way to showcase this.
- Helps you learn more about your customers
Having a website provides less obvious benefits to businesses, too. There are great analytics tools out there that tell you who is visiting your website and what they’re doing. These tools can reveal demographic data (such as age, gender and location) about current and potential customers, providing insight to fuel campaigns and promotions in the future.
- Your own internet identity
Your own domain name (www.yourcompany.com) establishes a strong online brand identity. Just like www.springital.com
- Improves productivity
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.
- Improves your advertising effectiveness
Placing your website address on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
- Helps establish business credibility
A website represents your online business address. This is the place where your clients, customers and associates visit to find you on the web.
Having a business website makes your business more credible than online directories and social media pages. According to Google survey, 84% customers considered company’s website more credible than social media pages or online submission.
- Setup email addresses
You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices and sales to your customers.
Other website benefits includes;
Helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service.
If you want an effective website or one that can help you take your business to another level, you have to be prepared to invest in one.
A website is not an expense. It is an investment because you should expect a return on your money within a period of time.
For your investment to pay out, you have to make sure your website is professionally designed, fully functioning with fast download speed, packed with great content and ready to convert potential customers into customers.
If you don’t want the hassle of building your website and managing it yourself, we will help take the burden of you, so you can concentrate on delivering a great product or service for your clients, all you have to do is click here to get started.
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