The whole world for the first time has a common enemy and it’s a deadly virus and every nation is fighting to deal with the pandemic.
Governments across the world are having to shut down or lock down some part of their countries and encouraging people to keep social distancing and take all necessary precautions to stop the virus from spreading.
Finally after several weeks of staying and working from home in the major cities of the Country
The lock down has been eased and some sectors of the economy are been allowed to do business as usual but taking necessary precautions and guidelines set by the Government and health officers
A lot has happened, so many companies are laying of staffs, some businesses have even stopped functioning, some are reducing workers’ salaries
Businesses and organizations have to innovate and there is no better time than now to have an effective strategy on how to start acquiring customer’s or users on the internet.
WHY DIGITAL MARKETING IS MORE IMPORTANT NOW
There is no better time than now to be serious about using the internet for your business, even businesses that have been affected seriously like the airlines, events, and restaurants can be innovative on the internet on various ways they can keep in touch with their customers so they are still top of mind come post COVID.
In the coming months, businesses are going to become more reliant than ever on their digital strategy. And it will be the deciding factor in whether they make it through the tough times
We have received several calls during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns and a real focus on using online ads, influencers and SEO to reach new audiences.
As long as businesses approach digital marketing strategically, there’s no reason why it should just serve as an emergency fill in, but can carry on providing long term value come post covid, when the world eventually gets back to normal. It would also make companies more resilient to deal with any future pandemics.
So here are some tips and trends we have put together to help businesses, organizations and entrepreneurs during these precedent times;
DIGITAL MARKETING TIPS AND TRENDS FOR BUSIENSSES DURING COVID19
E-commerce brands could benefits from new shopping habits.
More people are staying home. They’re working remotely during the day, and likely to stay in when they are not working, as well.
Whether out of boredom, necessity, or both, this means that we’ll likely start to see people shopping from phones and laptops. New shopping habits could take hold, as people become more comfortable browsing and buying online than visiting physical stores.
After covid, new habits may breed substantial long term gains for online stores, as well as the digital advertisers.
Connect and communicate more with your customers on social media
People use their social media accounts more than ever during hard times. Internet usage has increased dramatically over the last month. You now have brands going Live, organizing webinars, etc. And social media is now a preferred form of communication for most people.
People may not be thinking about being going to a restaurant or taking their car in for a service, they may not be allowed to go to a bar but they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services before.
Improve your online presence
If you sparingly use the internet for business, now is the time to improve your online presence, you can start by having a home on the internet which is a website, where you can easily connect and give valuable information to your customers, get feedback from customer and also make sales directly from your website either digital or physical products.
If you do have a website, now is the best time to audit your website so you would know which part of your website needs optimization, the content on your pages may not be engaging, or you don’t have a clear call to action for those in the service business
You have to make it easier for your customers to reach you through your website, your website speed is also key in making sure search engine brings up your website when your potential customers are searching for your type of service or products. Optimizing your website to meet the demands of your business now is key.
We have an ongoing promotion to help businesses build a website that would help them connect with their audience and increase sales. Check it out and pick a package that best suits your business.
Getting found on google and other search engines (Search Engine Optimization)
Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page.
For those who are already familiar with SEO, you know that it really is a process that can take some time, unless your competitors pause their SEO efforts. Getting found on search engine like google is the ultimate ROI for any business online.
You can start getting leads without running ads just from providing valuable content to people searching for your type of products or service.
As a business owner, can you ever be done learning about your audience? Is there ever a good time to stop building relationships with potential customers?
Whether you are B2B or B2C, email marketing can be a great way to connect with your clients. For B2B businesses, take this time to nurture your existing leads via email newsletters!
For B2C and ecommerce businesses, understand that consumers purchase from brands they trust. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
Facebook, LinkedIn, Instagram, Twitter and Google Ads
When business slows like it is, many business owners might want to pause their ads, thinking people won’t be buy or pay because of the pandemic, it is all wrong!
It is important to note that not all your potential customers are cash strapped at the moment, in fact we started a website campaign for businesses about 2 weeks ago and we already got over 100 contacts to our email list and sms marketing channels and 5% of our contacts subscribed to the various packages we had.
So delete the thinking of all your potential customers been cash strapped at the moment, for those that are ready to spend, you want your business to be ready and in front of them and it can be done by using social channels like facebook, Instagram, linkedin, google ads platform.
For consumers that aren’t spending as much now, they will later spend after covid, and who do you think they’ll purchase from? A business they spent all of COVID-19 learning about and familiarizing themselves with, not companies they didn’t see or hear about at all.
Advertising on social media and Google keeps your brand relevant and in front of your target audience so that when they are ready to purchase, they purchase from you and not your competitors.
Take any opportunity that arise to help people in the crisis
The best form of marketing is always when you create goodwill. People remember the good thing your business does. If you can help people get through this time, do so.
Marketing may not have been foremost in the minds of companies making similar decisions around the globe to help people through this time. But people will remember their actions when they start to spend money again in the future.
Set yourself and your business up for success post covid-19
When coronavirus pass, which will definitely pass whether soon or later, when that time comes, do you want to be starting from scratch with your marketing again?
Or do you want to be leaps and bounds ahead of the competition, building on the efforts you’ve already put in for the past few months? We know that most business owners are long-term-minded anyway, so don’t let the Coronavirus deter you from that forward-thinking mindset.
Now is the time for you to be more strategic in implementing your marketing strategy, we are doing that now and getting result almost instantly, our partners and clients are also getting more results.
Where you thinking about investing in the marketing of your product or service, now is the best time to stop thinking and actually starting implementing.
You might not know where to start from or everything looks daunting to you, don’t worry too much, that’s exactly what we were trained to do and that’s why we are here. We can help you achieve your goal. Contact us today to get started
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